How to Rank Higher on Pinterest Search?

Most people create great content for their pins but do not get many impressions from their pins because they are not optimized for search on Pinterest. However, with the appropriate Pinterest SEO strategy, you can increase your Pin visibility on platform and attract thousands of viewers to your Pins without spending a dime on advertising.

Pinterest is a visual search engine. Therefore, by optimizing the content of your Pins, boards, and profiles for keywords and other elements, you can rank higher on Pinterest searches and attract more views to your Pins. Use the Pinterest SEO techniques described in this article to ensure your Pins stand out from the crowd.

Why Pinterest Search Rankings Matter?

Where most social media platforms have content that lasts only a few hours, Pinterest content can remain online for months, if not years. The higher the ranking of your pins, the better the visibility of your content, as well as the engagement that it will receive from your target market. If your pins show up in the search results for content that you offer, your benefits will include:

• Reach people who are searching for the same content that you offer:
• Increase the traffic to your website
• Receive more saves, clicks, and followers
• Establish yourself as the authority in your field
• Receive evergreen traffic to your website

How Does the Pinterest Search Algorithm Work?

Pinterest works to show users most relevant and useful content for their searches. Rather than basing its rankings on how popular a Pin is, Pinterest evaluates several features of a Pin to determine which should rank higher than others.

These features include, but are not limited to, keyword relevance, Pin quality, engagement, board relevance, account authority, content freshness, and the quality of linked website. The higher percentage of these features correlate with search query of user, the better the chance of a Pin ranking highly in the search results.

Understanding these features is the first step toward improving SEO of a Pinterest account.

Do Keyword Research Before Creating Your Pins

Every successful Pinterest strategy starts with keyword research. Pinterest needs to understand the content of your Pins for the platform to effectively display them to the correct audience members.

The best way to find keywords on Pinterest is search bar on platform. By typing a relevant topic for your content, Pinterest will display keywords that other users have searched for on the platform.

For instance, instead of using a keyword like home decor, you can use keywords like small apartment decorating ideas, modern bedroom inspiration, or DIY living room decor.

Make sure to include your chosen keyword in your Pin title, Pin description, board title, board description, and profile bio. Do not stuff your content with your keyword - ensure that content is readable for the user.

Create Eye-Catching Pins That Encourage Clicks

As a visual website, Pinterest rewards users for creating visually-pleasing Pins. Users decide in just a few seconds whether to click on a Pin or to scroll past it. Therefore, your Pins will attract more saves and outbound clicks if they feature bright, clean, and professional design elements.

To create visually-appealing Pins:

• Use a vertical 2:3 aspect ratio (1000 × 1500 pixels)
• Use high-resolution images for your Pins
• Add text to your Pins for increased emphasis and click-through rates
• Ensure your Pin design is clean and free of clutter
• Use consistent branding throughout your Pins
• Highlight the value that your audience will receive after clicking on your Pin

Optimizing your Pins for visual appeal will significantly improve your engagement on Pinterest. It will also send the correct signals to the platform about the value of your content.

Write Titles That Match What Users Search For

Your Pin title is one of the most important elements for Pinterest search engine.

It tells Pinterest what your Pin contains and what keywords to use to categorize your content. Ensure your Pin’s title includes your chosen keyword and accurately describes the content of the Pin.

For instance, instead of the title “Travel Tips,” it could read “25 Budget Travel Tips for First-Time Travelers.” Likewise, instead of “Healthy Recipes,” it could read “Healthy High-Protein Breakfast Recipes.”

Specific titles will allow Pinterest to understand your content and encourage users to click on your Pins to explore what you have to offer.

Optimize Your Pin Descriptions Naturally

Although your Pins are the focus of your profile, your Pin descriptions tell Pinterest what content each Pin includes.

Craft your Pin descriptions to include the keywords naturally and to describe the content in a way that encourages your audience members to click on your Pins to explore your website.

Avoid using your keywords excessively in your Pin descriptions. Craft an optimized description that delivers an enhanced experience for your audience and Pinterest.

Organize Your Content with Relevant Boards

Your boards play an important role in your Pinterest SEO than you might think. Pinterest uses your board titles and descriptions to understand your content.

Create boards based on content that you will publish. For example, if you share recipes, create boards with names like Easy Dinner Recipes, Healthy Meal Prep, or Quick Breakfast Ideas.

Save each of your Pins to most appropriate board for your content. A Pin on home décor should go into your home décor board, not a general board for inspiration content.

Organizing your boards appropriately will make it easier for your audience to explore your profile and engage with your content.

Publish Fresh Pins Consistently

Pinterest promotes the idea of fresh content on the platform. By refreshing the content that is published on Pinterest, it remains useful to the users of the platform. Creating new pins does not have to mean publishing a new blog post. Instead, the same blog posts can be featured in a variety of different Pin designs that are published to the platform.

Publishing Pins every day or a few each week is better than trying to publish a large number all at once and then taking a break from publishing new Pins. Consistency in publishing ensures that Pinterest has a variety of opportunities to distribute your content. Focus on quality instead of quantity in terms of the Pins that are published to your Pinterest profile.

Note: Need inspiration for your next Pin? Use a Pinterest Video Downloader to save public Pinterest videos and study best designs offline to make your own when you create your unique designs.

Increase Engagement on Your Pins

Pinterest carefully watches engagement that occurs with Pins that you create. Engagement occurs when individuals like, save, or share your Pins. While you cannot force this engagement, you can encourage it by creating content that people want to save.

Content that includes checklists, how-to guides, and tutorials often perform best on Pinterest. Adding text to your Pins, such as “Complete Guide,” “Easy Tips,” or “Step-by-Step Tutorial” can improve number of clicks on your Pins. If your Pins begin to gain more engagement, Pinterest will begin to recognize value in your content and will show it to a greater number of users on its platform.

Optimize Your Website for Pinterest Traffic

Pinterest is focused on providing users with an excellent experience after they click on your Pins. If the experience is a negative one, the platform may struggle to distribute your content. To provide an excellent experience to users who click on your Pins:

• Ensure that website content is easily readable.
• Make sure website is optimized for both desktop and mobile devices.
• Use HTTPS for your website.
• Ensure that your website does not contain any broken links and content on your website matches title and description of Pins that are published on Pinterest.

If your Pin reads about “25 Small Bedroom Storage Ideas,” your website should have a page dedicated to this content. Providing users with an excellent experience on your website will have a positive impact on your account on Pinterest.

Build a Strong Pinterest Profile

Your profile on Pinterest does more than just allow people to find you. It also allows Pinterest to understand your content and your area of expertise.

Optimize your profile by adding a professional profile picture or your brand logo. Include relevant keywords in your bio and organize your boards to reflect the content that you offer to your followers.

Some example Pinterest boards could include content such as:

• Kitchen Remodeling Ideas
• Small Bathroom Designs
• DIY Home Projects
• Living Room Inspiration

A well-built profile will encourage others to follow your account on Pinterest.

Use Pinterest Analytics to Improve Your Strategy

Pinterest Analytics allows you to see how many people are viewing your pins, how many like them, how many share them, and how many save your content to theirPinterest account.

Use these metrics to gain insight into your top performing pins & identify why Pinterest Pins Not Getting Views or receiving few interactions from users. Use this information to adjust the content of your Pinterest account to improve your distribution of content. Track these metrics to improve your overall Pinterest strategy.

Avoid Common Pinterest SEO Mistakes

Even most appealing content will struggle to distribute if it is not optimized correctly. By avoiding common mistakes, you will increase your chances of improving the distribution of your content.

Some of the most common mistakes on Pinterest include:

• Using keywords that do not reflect the content of the Pin
• Stuffing keywords into the Pin content unnaturally
• Adding blurry and low-quality images
• Saving pins to boards with unrelated content
• Adding the same Pin design over and over
• Adding misleading titles to your pins
• Ignoring mobile device users when publishing Pins
• Adding links to slow or broken web pages

Focus on creating content for users instead of trying to increase the distribution of your content through Pinterest SEO alone.

Be Patient and Stay Consistent

You may feel compelled to see results of your Pins as quickly as possible. However, Pinterest likely works differently from many of the other social media platforms. Some Pins will begin to earn views within a few days of publishing. Others may take several weeks or even months to begin to receive any impressions from other users on the site.

By continuing to consistently publish high-quality, well-optimized Pins, your Pinterest account will begin to gain popularity over time. Use the analytics to make improvements to your content, and focus on creating a library of content that will continue to bring in organic traffic to your website over the long term.

Patience and consistency are two of the most important factors in creating a successful Pinterest account for your business and website.

Time To Wrap Up

In this guide, we explore various Pinterest SEO strategies that will help you to rank higher on Pinterest search results. Using these Pinterest SEO best practices will allow you to become more visible on platform while attracting appropriate audience to your page. This will ultimately give you more clicks, saves, and traffic to your website.

Remember, achieving higher ranks on Pinterest takes time. Continue to create content and improve your page based on the performance of your various pins. With patience and right strategies, you can create a strong presence on Pinterest that works for you and your business in the long term.

Frequently Asked Questions