Ideal Times to Publish Pins on Pinterest for Better Results

Posting at the right time also plays an important role in helping your content get discovered as quickly as possible by the targeted audience.

The best time to post on Pinterest is between 8:00 PM and 11:00 PM. This time slot sees majority of active users on platform. However, ideal time to post will vary depending on your audience.

In this article, you will find answers to your top questions about Pinterest, including best times and days to post on platform, how often to post Pins, and strategies to help maximize your reach on Pinterest.

Does Posting Time Really Matter on Pinterest?

Yes, but not in same way that platforms like Instagram, Facebook, or X (formerly Twitter) do.

Most social media platforms only showcase the most recent content published by marketers or influencers. However, Pinterest works differently. On the platform, pins are recommended based on relevance, keywords, and audience interests. This means that pins can be visible in search results for longer periods.

While pins on Pinterest last longer than on most social media platforms, posting at the right time can still make a difference to how many likes and impressions your pins will receive. If the audience members are active on the platform at the time of publishing your pins, they will be more likely to engage with them at the start.

Posting at the right time will give your pins a better start. However, it will not replace the importance of producing quality content with good Pinterest SEO practices. However, it will improve your chances of liking and engagement from your target audience members.

How Pinterest Decides Which Pins to Show?

Many people want to ensure that their pins will receive plenty of views, so they post on the “perfect” hour. However, Pinterest considers several factors before recommending pins to users. Some of the most important ranking factors on Pinterest include:

• Uses keywords to understand your content
• Gives higher priority to Pins that feature fresh, original content
• Considers user engagement with Pins when recommending them to other users
• Checks whether Pin is saved to a relevant board to understand its topic
• Features high-quality Pins that encourage user engagement
• Rewards creators for sharing fresh content to increase their chances of finding new users

What Is the Best Time to Post on Pinterest?

While every Pinterest account is unique, it has been found through research and from creators sharing their experiences that certain times of day have more activity than others. This can give you a starting point for your posting, but will ultimately require some testing to find what works best for your specific audience.

Morning (7 AM - 9 AM)

The morning is one of the most popular times of day for Pinterest users to browse the site prior to beginning their day. Many use this time of day to search for recipes for breakfast, workouts, motivation, and more.

If your content relates to health, fitness, motivation, and productivity, then this time of day may be best for you to publish new Pins.

Afternoon (12 PM - 2 PM)

This time of day is often correlated with users taking a lunch break. During this time of day, many search for recipes, décor ideas for their homes, shopping ideas, and other projects that they can begin later in the day or weekend.

While this time of day may not be as active as the evening time frame, it is still potentially effective for your content.

Evening (8 PM - 11 PM)

This time frame of evening is one of the best times of day to publish new content to your Pinterest board.

Following completion of their work or school hours, many individuals use this time of day to browse for new ideas for their homes, workshops, school projects, shopping, and more. They also have the time and ability during these hours to browse, find, and download Pinterest videos.

If you are unsure of the best time of day to begin publishing content to your Pinterest site, starting during these evening hours may be an excellent place to begin.

Best Posting Times at a Glance

These hours are general recommendations for posting to Pinterest. The best time for each individual Pinterest account may differ based upon location of their audience and type of content that they publish.

Which Days Are Best for Posting on Pinterest?

By posting on appropriate day of week, your content can reach Pinterest users who are actively looking for information you provide. Pinterest engagement by day of week includes following optimal days to publish content:

• Monday is the perfect day for sharing content related to productivity, recipes, fitness, and planning goals for the upcoming week.
• Tuesday is ideal for sharing content related to learning and research, such as how-to articles, educational posts, and blogging content.
• Wednesday engagement on Pinterest is steady, so share content related to DIY projects, décor ideas, gardening, and crafting content.
• Thursday is considered one of the best days to publish content on Pinterest as users begin to plan their upcoming weekends. Share fashion, travel, shopping, recipe, and décor content.
• The weekend days of Friday offer users the perfect opportunity to browse for weekend activities and entertain themselves. Share content related to entertainment, beauty, recipes, and adventure.
• Saturday offers users the time to explore their interests and hobbies. Share crafting content, renovating projects, recipe content, and family activities.
• Sunday is a nice day for Pinterest users to search for content that will help prepare for the upcoming week. Share content related to planning such as meal prep, budgeting, fitness, and organization content.

However, Thursday through Sunday are the most active days on Pinterest. However, the best days to publish on Pinterest for your particular audience may be different. Use Pinterest Analytics to better understand your audience's activity on the platform.

How to Find Best Posting Time for Your Pinterest Account?

The general recommendations will help you get started, but best posting schedule for your Pinterest account will be based on the behavior of your audience.

Pinterest will attract different audiences to your account. Hence, it is crucial to test and analyze your performance on the platform.

Step 1: Review Pinterest Analytics

This will allow you to see which pins get most impressions, most saves, most outbound clicks to your website, and your overall engagement on platform.

Step 2: Compare Your Top-Performing Pins

By opening some of your top-performing pins, you can note date of publication, time it was published, topic of pin, and whether it was seasonal or evergreen.

Step 3: Test Different Posting Times

By testing different times you publish your pins, you can find which time slot yields best results. Test three or four time slots over several weeks to see which time yields most impressions and saves.

Step 4: Monitor Seasonal Trends

Pinterest users search for specific content throughout year for various events. For instance, travel content is searched more in spring and summer months, while craft and holiday project content is searched more in the fall and winter months.

By monitoring Pinterest Analytics, you can adjust your posting schedule to match these trends.

Final Thought

In conclusion, best time to post on Pinterest is not a fixed hour that guarantees viral results. While it is true that evening and weekend hours see best results for most people, best time to post will ultimately depend on your particular audience and content.

While hours recommended in this guide will give you a starting point, using Pinterest Analytics tool to monitor your following will allow you to experiment with different posting times to find best schedule for your particular audience. Using these strategies, you’ll develop a schedule that increases your visibility on Pinterest.

By using the information in this guide and implementing them into your Pinterest strategy, your Pins will continue to attract visitors even after they are published on your board.

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